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Cold Outreach

Generate high-converting cold outreach (email, SMS, LinkedIn DM) using battle-tested frameworks from

Rating
4.5 (355 reviews)
Downloads
3,555 downloads
Version
1.0.0

Overview

Generate high-converting cold outreach (email, SMS, LinkedIn DM) using battle-tested frameworks from Hormozi's.

Key Features

1

Build the List (ICP-First)

2

Personalize to Trigger Response

3

Lead with Value (The Lead Magnet Principle)

4

Automate the Sequence

Complete Documentation

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Cold Outreach — Intent-Based Conversion Framework

Generate high-converting cold outreach (email, SMS, LinkedIn DM) using battle-tested frameworks from Hormozi's $100M Leads, Cleverly, Hypergen, and SalesHandy analysis of 100K+ campaigns.

All outputs go to workspace/artifacts/.

Use when

  • Writing cold emails/SMS to prospects (B2B or local service businesses)
  • Crafting multi-touch follow-up sequences
  • Personalizing outreach at scale for a specific ICP
  • Evaluating/rewriting existing outreach copy
  • Building lead magnets to pair with cold outreach
  • Generating Upwork proposals or freelance pitches

Don't use when

  • Warm introductions or inbound leads (they already know you — just be helpful)
  • Mass newsletters or marketing blasts (different discipline: content marketing)
  • Internal team communication
  • Responding to existing conversations or support tickets
  • Social media posts or ads (different format, different psychology)

Negative examples

  • "Write me a blog post" → No. This is for 1:1 outreach, not content marketing.
  • "Send a thank-you email to a client" → No. That's relationship management, not cold outreach.
  • "Create a landing page" → No. Wrong funnel stage entirely.
  • "Help me respond to this customer complaint" → No. That's support, not prospecting.

Edge cases

  • Upwork proposals → YES. It's cold outreach to a job poster. Use Template E.
  • LinkedIn connection request + message → YES. Use Template F (under 300 chars for request).
  • Re-engaging a dead lead (6+ months cold) → YES. Treat as cold — they've forgotten you.
  • Warm intro that went cold → Borderline. If >30 days no reply, treat as cold with context.

The Science: Why Most Cold Outreach Fails

Most cold emails go unanswered — Hunter.io reports 95.9%, though real rates vary by industry and targeting quality (80-95% is the realistic range). The failures share common patterns:

Instant-Delete Triggers (never do these)

  • Ego-centric opener: "We're the leading..." / "I'm excited to share..." — Nobody cares about you yet.
  • Generic spray: Same message to 1,000 people → 2.1% reply. 50 targeted → 5.8% reply.
  • Hard sell in email #1: Pricing, demos, "book a call" before establishing any value → pushy, dead.
  • "Hope this finds you well": Signals mass send. Prospect's brain auto-deletes.
  • "Just checking in" / "Circling back": Zero value added. Each touch must earn attention.
  • Wall of text: Cold emails over 125 words lose 50%+ of readers. Ideal: 50-100 words.

The Psychology That Works

  • 3-Second Rule: Prospects decide in 3 seconds whether to keep reading. First line must prove you researched THEM.
  • Reciprocity: Give value before asking (Hormozi's lead magnet principle — solve a small problem free, they want your paid solution).
  • Pattern interrupt: Break the template feel. Specificity is the antidote to spam.
  • Loss aversion: "You're losing X" hits harder than "You could gain X."

Hormozi's 4-Step Cold Outreach System

From $100M Leads (generates 20,000+ leads/day):

Step 1: Build the List (ICP-First)

Define your Ideal Customer Profile BEFORE writing a single word:
  • Who: Industry, company size, role/title, geography
  • What pain: Specific problem they face (not generic "grow revenue")
  • What signal: What indicates they need help NOW? (hiring, expanding, bad reviews, no automation)
  • Where to find: LinkedIn Sales Nav, Google Maps, industry directories, job boards
Quality check: If you can't describe their specific daily frustration in one sentence, your ICP isn't sharp enough.

Step 2: Personalize to Trigger Response

Go beyond {FirstName}. Reference:
  • Their company's recent news, hire, or milestone
  • A specific page on their website (proves you looked)
  • A mutual connection or shared experience
  • A problem visible from the outside (no online booking, bad Yelp response, etc.)

Step 3: Lead with Value (The Lead Magnet Principle)

Every cold email should give something:
  • An insight they didn't have ("businesses like yours are losing X because of Y")
  • A quick win ("here's one thing you can fix today")
  • Social proof ("we helped [similar business] achieve [specific result]")
Hormozi's rule: If your free stuff isn't good enough to charge for, it's not good enough to give away.

Step 4: Automate the Sequence

One email doesn't convert. Build a 3-5 touch sequence:
  • Most positive replies come after follow-ups (commonly cited as 60%, though real rates vary — the principle holds: persistence pays)
  • Each follow-up adds NEW value (never "just bumping this")
  • Space touches 3-5 days apart
  • Mix channels when possible (email → LinkedIn → email → SMS)

Copywriting Frameworks

Pick the framework that matches your prospect's awareness level:

PAS — Problem, Agitate, Solve

Best for: Prospects who KNOW they have a problem but haven't fixed it.
text
[PROBLEM] Noticed [Business] doesn't have [specific thing].
[AGITATE] Most [business type] in [area] lose [X customers/dollars] monthly because of this — and it compounds.
[SOLVE] We built a [solution] for [similar business] that [specific result in timeframe].

Worth 10 minutes to see how it works?

BAB — Before, After, Bridge

Best for: Prospects who don't realize they have a problem.
text
[BEFORE] Right now, [Business] is [current state — manual booking, no reviews, etc.].
[AFTER] Imagine [desired state — automated scheduling, 5-star reviews flowing in, phone never missed].
[BRIDGE] We help [business type] get there with [method]. [Similar business] made the switch in [timeframe].

Quick look?

AIDA — Attention, Interest, Desire, Action

Best for: Prospects you need to grab with a hook.
text
[ATTENTION] [Surprising stat or observation about their business]
[INTEREST] We've been studying [their industry] and found that [insight].
[DESIRE] [Similar business] used this to [specific desirable result].
[ACTION] Can I share the playbook? Takes 2 minutes to read.

The Goated One-Liner

Best for: Busy executives, second/third follow-ups, SMS.
text
[Observation] + [Result for similar company] + [Soft ask]

Example: "Saw [Business] is still using [old method] — helped [competitor] cut [pain] by [X%]. Worth a look?"


Templates

Template A: Local Service Business (Alfred-style)

text
Subject: Quick question about [Business Name]

Hi [Name],

I looked at [Business Name] online — [specific observation: no online booking, reviews stopped 3 months ago, website doesn't show availability].

I help [business type] in [area] fix exactly this. One client went from [X missed calls/week] to [Y booked appointments/week] in [timeframe] with automated [SMS/booking/reviews].

Would it help to see a 2-minute walkthrough of how it works?

[Signature]

Template B: B2B SaaS / Tech

text
Subject: [Their company] + [your solution category]

Hi [Name],

Noticed [Company] just [trigger: raised funding, hired for X role, launched Y].

When [similar companies] hit that stage, they usually struggle with [specific pain]. We helped [reference client] solve it — [specific metric].

Want me to send over the case study?

[Signature]

Template C: Follow-Up #1 (Value Add, Day 3-4)

text
Subject: Re: [original subject]

Hi [Name],

Quick thought — [industry stat or tactical tip they can use regardless of buying].

This is what [specific client] did before working with us, and it alone moved the needle [X%].

Happy to share more if useful.

[Signature]

Template D: Follow-Up #2 (Breakup, Day 12-14)

text
Subject: Closing the loop

Hi [Name],

I've reached out a couple times about [topic]. Totally fine if the timing's off.

If [pain point] becomes a priority down the road, I'm here. Otherwise I'll get out of your inbox.

[Signature]

Template E: Upwork / Freelance Proposal

text
[Opening]: Reference THEIR specific project details (proves you read it, not mass-applying)
[Credibility]: One relevant result — "[Similar project] → [outcome] in [timeframe]"
[Differentiator]: What you'll do that other applicants won't
[De-risk]: "Happy to do [small first milestone] so you can evaluate before committing"
[CTA]: Specific next step, not vague

Template F: LinkedIn Connection Request (<300 chars)

text
Hi [Name] — saw your [post/company/role]. Working on [relevant thing] and thought we'd have good overlap. Would love to connect.


Sequence Blueprint

TouchDayChannelFrameworkPurpose
10EmailPAS or BABProblem-aware opener
23LinkedInConnect + engage their content
35EmailValue-addShare insight/case study
410SMS/EmailOne-linerBrief personal touch
514EmailBreakupClose the loop gracefully

Metrics & Benchmarks

MetricBadAverageGoodGreat
Open rate<30%40-50%50-65%65%+
Reply rate<2%3-5%5-8%8%+
Positive reply<1%1-2%2-4%4%+
Meeting booked<0.5%0.5-1%1-2%2%+
Diagnostic:
  • Low opens → subject line problem
  • Opens but no replies → message relevance or CTA problem
  • Replies but no meetings → offer or timing problem
  • Meetings but no close → sales conversation problem (outside this skill's scope)

Deliverability Checklist

  • [ ] SPF, DKIM, DMARC records configured on sending domain
  • [ ] Sending from secondary domain (protect primary brand domain)
  • [ ] Domain warmed up 2+ weeks (start with 5/day, increase 5/day)
  • [ ] Under 50 emails/day per mailbox
  • [ ] No spam trigger words ("free," "guarantee," "act now," "limited time")
  • [ ] Plain text or minimal HTML (no heavy images/formatting)
  • [ ] Unsubscribe link included (CAN-SPAM / GDPR compliance)
  • [ ] Bounce rate under 3% (verify list before sending)
  • [ ] Track engagement: opens, replies, unsubscribes — adjust weekly

Key Numbers

  • Cold email ROI: $30-50 per $1 spent depending on execution (Litmus: $36, ProfitOutreach: $42, others: $30-50 range)
  • 50 targeted emails outperform 1,000 generic by 2.7x on reply rate
  • Most conversions require 2+ follow-ups (the exact % varies, but single-touch outreach consistently underperforms)
  • Ideal cold email: 50-100 words
  • Best send times: Tuesday-Thursday, 8-10 AM recipient's timezone

Installation

Terminal bash

openclaw install cold-outreach
    
Copied!

💻Code Examples

**Best for**: Prospects who KNOW they have a problem but haven't fixed it.

best-for-prospects-who-know-they-have-a-problem-but-havent-fixed-it.txt
[PROBLEM] Noticed [Business] doesn't have [specific thing].
[AGITATE] Most [business type] in [area] lose [X customers/dollars] monthly because of this — and it compounds.
[SOLVE] We built a [solution] for [similar business] that [specific result in timeframe].

Worth 10 minutes to see how it works?

**Best for**: Prospects who don't realize they have a problem.

best-for-prospects-who-dont-realize-they-have-a-problem.txt
[BEFORE] Right now, [Business] is [current state — manual booking, no reviews, etc.].
[AFTER] Imagine [desired state — automated scheduling, 5-star reviews flowing in, phone never missed].
[BRIDGE] We help [business type] get there with [method]. [Similar business] made the switch in [timeframe].

Quick look?

**Best for**: Prospects you need to grab with a hook.

best-for-prospects-you-need-to-grab-with-a-hook.txt
[ATTENTION] [Surprising stat or observation about their business]
[INTEREST] We've been studying [their industry] and found that [insight].
[DESIRE] [Similar business] used this to [specific desirable result].
[ACTION] Can I share the playbook? Takes 2 minutes to read.

**Best for**: Busy executives, second/third follow-ups, SMS.

best-for-busy-executives-secondthird-follow-ups-sms.txt
[Observation] + [Result for similar company] + [Soft ask]

Example: "Saw [Business] is still using [old method] — helped [competitor] cut [pain] by [X%]. Worth a look?"

### Template A: Local Service Business (Alfred-style)

-template-a-local-service-business-alfred-style.txt
Subject: Quick question about [Business Name]

Hi [Name],

I looked at [Business Name] online — [specific observation: no online booking, reviews stopped 3 months ago, website doesn't show availability].

I help [business type] in [area] fix exactly this. One client went from [X missed calls/week] to [Y booked appointments/week] in [timeframe] with automated [SMS/booking/reviews].

Would it help to see a 2-minute walkthrough of how it works?

[Signature]

### Template B: B2B SaaS / Tech

-template-b-b2b-saas--tech.txt
Subject: [Their company] + [your solution category]

Hi [Name],

Noticed [Company] just [trigger: raised funding, hired for X role, launched Y].

When [similar companies] hit that stage, they usually struggle with [specific pain]. We helped [reference client] solve it — [specific metric].

Want me to send over the case study?

[Signature]

### Template C: Follow-Up #1 (Value Add, Day 3-4)

-template-c-follow-up-1-value-add-day-3-4.txt
Subject: Re: [original subject]

Hi [Name],

Quick thought — [industry stat or tactical tip they can use regardless of buying].

This is what [specific client] did before working with us, and it alone moved the needle [X%].

Happy to share more if useful.

[Signature]

### Template D: Follow-Up #2 (Breakup, Day 12-14)

-template-d-follow-up-2-breakup-day-12-14.txt
Subject: Closing the loop

Hi [Name],

I've reached out a couple times about [topic]. Totally fine if the timing's off.

If [pain point] becomes a priority down the road, I'm here. Otherwise I'll get out of your inbox.

[Signature]

### Template E: Upwork / Freelance Proposal

-template-e-upwork--freelance-proposal.txt
[Opening]: Reference THEIR specific project details (proves you read it, not mass-applying)
[Credibility]: One relevant result — "[Similar project] → [outcome] in [timeframe]"
[Differentiator]: What you'll do that other applicants won't
[De-risk]: "Happy to do [small first milestone] so you can evaluate before committing"
[CTA]: Specific next step, not vague

Tags

#marketing_and-sales

Quick Info

Category E-commerce
Model Claude 3.5
Complexity One-Click
Author staybased
Last Updated 3/10/2026
🚀
Optimized for
Claude 3.5
🧠

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openclaw install cold-outreach