/content-gen

Generate a promotion content pack from a project's PRD or README. Produces 3 ready-to-use content pieces: LinkedIn post, Reddit answer draft, and Twitter/X thread. For video scripts, use /video-promo.

MCP Tools (use if available)

• kb_search(query) — find related methodology and principles
• project_info(name) — get project details, stack, description
• project_code_search(query, project) — find key features in codebase

Steps

• Parse project from $ARGUMENTS.
• If project name: find PRD at docs/prd.md, or README.md, or CLAUDE.md.
• If path: read directly.
• If empty: ask via AskUserQuestion — "Which project to generate content for?"
• Extract core messaging from PRD/README (parallel reads):
• Problem: What pain does this solve? (1 sentence)
• Solution: What does the product do? (1 sentence)
• ICP: Who is the target user? (persona)
• Key features: Top 3-5 differentiating features
• Unique angle: What nobody else does (gap from research.md if exists)
• Social proof: Any metrics, users, downloads (if available)
• Forced reasoning — messaging framework:

• Hook: What stops the scroll? (pain point or surprising stat)
• Proof: Why should they believe you? (demo, numbers, authority)
• CTA: What's the one action? (try, sign up, download)
• Tone: Based on ICP — casual/professional/technical/friendly
• Generate content pieces:

• 1300-1500 chars max
• First line is the hook (visible before "see more")
• Use line breaks for readability
• End with question to drive engagement

• NOT promotional — value-first, product mention is secondary
• Suggest 3-5 subreddits where this would be relevant
• Write as if answering someone's genuine question
• Include "disclaimer: I built this" transparency

• Each tweet: 240-280 chars max
• Tweet 1: standalone hook (works without thread)
• Last tweet: CTA with link
• Include emoji sparingly (1-2 per tweet max)
• Write content pack to docs/content-pack.md:

# Content Pack: {Project Name}

   **Generated:** {YYYY-MM-DD}
   **ICP:** {target persona}
   **Core message:** {one-line value prop}

   ## Messaging Framework
   - **Hook:** {hook}
   - **Proof:** {proof}
   - **CTA:** {cta}

   ---

   ## 1. LinkedIn Post
   {ready to copy-paste}

   ## 2. Reddit Draft
   **Target subreddits:** r/..., r/..., r/...
   {answer draft}

   ## 3. Twitter/X Thread
   {numbered tweets}

   > For video script, run `/video-promo {project}`.

   ---
   *Generated by /content-gen. Edit before publishing.*

• Output summary — print core message + list of generated content pieces.

Notes

• All content is draft — always review before publishing
• Reddit draft should feel genuinely helpful, not promotional
• For video scripts, use /video-promo (owns video generation entirely)
• Rerun after major product updates to refresh messaging
• Works best with detailed PRD — falls back to README if no PRD

Common Issues

No PRD found

Content too generic

Wrong tone for audience